--- title: A simple 10-10-10 formula that adds up to one million dollars for vulnerable people in our region. description: An ROI (Return on Impact) I can get behindI’d like to tell youIn my twenties I worked one-on-one with young offenders in Vancouver, BC, supporting their transition from jail into the community – I was planning to follow my mom’s lead and head into a career in social work. I enjoyed the work but found it was hard to advocate for clients while on the front line.At the same time, I was working as a fitness trainer and had a number of clients who were successful business owners. 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[Dave Veale](https://blog.visioncoachinginc.com/vision-coaching-inc-blog/author/dave-veale) - Feb 27 - 18 min read Share Post Share Post Share Link Cancel Copy Link # A simple 10-10-10 formula that adds up to one million dollars for vulnerable people in our region. ![A simple 10-10-10 formula that adds up to one million dollars for vulnerable people in our region.](https://blog.visioncoachinginc.com/hubfs/Imported_Blog_Media/ba8d35_5255dfee82794a88bdcd89c263d7a403~mv2-1.jpg) # A simple 10-10-10 formula that adds up to one million dollars for vulnerable people in our region. - ![Writer: Dave Veale](https://blog.visioncoachinginc.com/hubfs/Imported_Blog_Media/ba8d35_049e436ca3274cb7b003b36a59d0b725~mv2-Sep-17-2025-05-32-34-7219-PM.jpg) Dave Veale - Feb 27, 2018 - 3 min read Updated: Jan 29, 2024 ### An ROI (Return on Impact) I can get behind I’d like to tell you ![Dave Veale](https://blog.visioncoachinginc.com/hubfs/Imported_Blog_Media/ba8d35_5255dfee82794a88bdcd89c263d7a403~mv2.jpg) In my twenties I worked one-on-one with young offenders in **Vancouver, BC**, supporting their transition from jail into the community – I was planning to follow my mom’s lead and head into a **career in social work**. I enjoyed the work but found it was hard to advocate for clients while on the front line. At the same time, I was working as a **fitness trainer** and had a number of clients who were successful business owners. It was through these clients, who became good friends, that I had my first glimpse into the impact a person can make as a business leader. I saw first-hand how business leadership had the ability to amplify a person’s voice.  It became clear to me that my new path, and passion, would be to **exercise my voice through entrepreneurship**. The big pull for me , and for many entrepreneurs, is not primarily making money but to make a difference while creating a livelihood for my family. Fast forward to 2016. The coaching company that I founded, **Vision Coaching**, was well established and I had just become the co-host, with **Greg Hemmings**, of the [Boiling Point Podcast](https://boilingpointpodcast.com/) – a podcast for the ever-evolving entrepreneur and forward-thinking movement pioneer. Greg & I were interviewing inspiring leaders from around the world. We were also interviewing countless business leaders who were focused on “doing business for good” – including many **BCorp** companies. After each inspiring interview with a values-driven business leader, I found I was asking myself, “How is Vision Coaching giving back in an impactful way?!” > [**Together, we could amplify our voice and our impact. – Dave Veale**](https://twitter.com/share?text=Together%2C+we+could+amplify+our+voice+and+our+impact.+-+Dave+Veale&via=dave_veale&related=dave_veale&url=http://leadershipunleashed.ca/roi-return-impact-can-get-behind/) Well, my answer came to me as I was grinding it out on my stationary bike in the Spring of 2017 – I find most of my ideas surface while exercising! I was listening to a fabulo ![Million Dollar Pledge](https://blog.visioncoachinginc.com/hubfs/Imported_Blog_Media/ba8d35_ff4d9d5e4a7f49f1af93336674c2c367~mv2.png) The statistics in our region around child poverty, violence against girls and literacy are heartbreaking.  And **The Million Dollar Pledge** was born to be part of the solution to help turn these statistics around – it’s a comprehensive charitable giving plan that aims to have at least 10 socially-conscious business leaders commit $10,000 a year for 10 years…that’s 1 million dollars! One call to **Wendy McDermott**, Executive Director at the **United Way**, and we had a strong partner who would administer and direct our funds. The United Way Saint John, Kings & Charlotte will help our group of businesses figure out how and where to invest the funds. They work with charities and organizations every day on how to best address pressing social issues like **child poverty, violence against children and low workforce participation**. And one by one, other businesses have come on board – we have seven committed to date! > [**Socially-conscious business leaders commit $10,000 a year for 10 years. – Dave Veale**](https://twitter.com/share?text=Socially-conscious+business+leaders+commit+%2410%2C000+a+year+for+10+years.+-+Dave+Veale&via=dave_veale&related=dave_veale&url=http://leadershipunleashed.ca/roi-return-impact-can-get-behind/) According to the Federation of Independent Business, 98% of small businesses want to give back but don’t know where or how. We believe we have a solution! The Million Dollar Pledge is different from other forms of corporate giving and that’s resonating with people. Participants are pledging $10,000 a year, but I think what’s appealing to a lot of business leaders is that **you get a seat at the table** in terms of having a conversation about **where exactly the money is invested**. Participants get to see the outcomes these agencies are having and get to invest the money where they think it’s going to have **the biggest social impact** and the **best return on their investment.** An exciting early development is that the idea of The Million Dollar Pledge is being picked up on outside of our region. There is a group starting up a similar initiative in Charlottetown, PEI and we’re thrilled! > [**Are you our next progressive, socially conscious business leader? – Dave Veale**](https://twitter.com/share?text=Are+you%C2%A0our+next+progressive%2C+socially+conscious+business+leader%3F+-+Dave+Veale&via=dave_veale&related=dave_veale&url=http://leadershipunleashed.ca/roi-return-impact-can-get-behind/) As I mentioned, we have **seven partners on board**, pledging a total of $700,000 so far:  **Hemmings House Pictures, InteliSys, Mrs. Dunster’s, Spartan Systems, Teed Saunders Doyle, Vision Coaching** and an **anonymous donor** who will become public shortly. **Are you our next partner?** Ready to be part of a network of progressive, socially conscious business leaders?  We’d love to have you on board. [Read more about The Million Dollar Pledge…](https://www.unitedwaysaintjohn.com/million-dollar-pledge) [#amplifyimpact](https://www.visioncoachinginc.com/leadership-unleashed/hashtags/amplifyimpact) [#UnitedWaySaintJohn](https://www.visioncoachinginc.com/leadership-unleashed/hashtags/UnitedWaySaintJohn) [#MillionDollarPledge](https://www.visioncoachinginc.com/leadership-unleashed/hashtags/MillionDollarPledge) [#Fightchildpoverty](https://www.visioncoachinginc.com/leadership-unleashed/hashtags/Fightchildpoverty) [#socialimpact](https://www.visioncoachinginc.com/leadership-unleashed/hashtags/socialimpact) [#Entrepreneurs](https://www.visioncoachinginc.com/leadership-unleashed/hashtags/Entrepreneurs) - [Fresh Ideas](https://www.visioncoachinginc.com/leadership-unleashed/categories/fresh-ideas)       Share Link Cancel Copy Link [All Posts](https://blog.visioncoachinginc.com/vision-coaching-inc-blog) ### Recent Posts [See All](https://blog.visioncoachinginc.com/vision-coaching-inc-blog) ![Why staying in your lane is a leadership superpower](https://blog.visioncoachinginc.com/hubfs/Imported_Blog_Media/c77b47_14bff94c7e184ec3bb976b942adea0da~mv2-1.jpg) ## [Why staying in your lane is a leadership superpower](https://blog.visioncoachinginc.com/vision-coaching-inc-blog/post/why-staying-in-your-lane-is-a-leadership-superpower) [0](https://blog.visioncoachinginc.com/vision-coaching-inc-blog/post/a-simple-10-10-10-formula-that-adds-up-to-one-million-dollars-for-vulnerable-people-in-our-region#postComment) ![Kevin's story: Leading through uncharted territory](https://blog.visioncoachinginc.com/hubfs/Imported_Blog_Media/c77b47_18d3abaabe854e76a8353990ed643912~mv2.jpg) ## [Kevin's story: Leading through uncharted territory](https://blog.visioncoachinginc.com/vision-coaching-inc-blog/post/kevin-s-story-leading-through-uncharted-territory) [0](https://blog.visioncoachinginc.com/vision-coaching-inc-blog/post/a-simple-10-10-10-formula-that-adds-up-to-one-million-dollars-for-vulnerable-people-in-our-region#postComment) ![Growing your influence in HR](https://blog.visioncoachinginc.com/hubfs/Imported_Blog_Media/c77b47_48e67d411be7485e89051eb82fea47af~mv2.jpg) ## [Growing your influence in HR](https://blog.visioncoachinginc.com/vision-coaching-inc-blog/post/growing-your-influence-in-hr) [0](https://blog.visioncoachinginc.com/vision-coaching-inc-blog/post/a-simple-10-10-10-formula-that-adds-up-to-one-million-dollars-for-vulnerable-people-in-our-region#postComment) **0 Comments** --- [![Vision logo](https://blog.visioncoachinginc.com/hs-fs/hubfs/VisionCoachinginc_June2025/Images/Vision%20logo.png?width=159&height=41&name=Vision%20logo.png "Vision logo")](https://www.visioncoachinginc.com/) (506) 642-2189 (Direct)  1-888-765-6535 (toll-free) [info@VisionCoachingInc.com](mailto:info@VisionCoachingInc.com) - - [News & Press Releases](http://leadershipunleashed.ca/category/news-press-releases/) - [Interviews with Leaders](https://www.visioncoachinginc.com/leadership-unleashed/categories/leadership-unleashed-tj-columns) - [Boiling Point Podcast](https://www.soundoff.network/show/the-boiling-point/) - [Resources](https://www.visioncoachinginc.com/resources) - - [About Vision Coaching](https://www.visioncoachinginc.com/about-vision-coaching) - [Our Partners](https://www.visioncoachinginc.com/our-partners) - [Sign up for Fresh Ideas](https://visitor.r20.constantcontact.com/manage/optin?v=001RpCZPV7rN6QMoXEUBOGVfFr4rulbHlflPBHL02Hc64fDf9B0UMulsegIVu6jurIIeuIK9s7LGZXZIWA9In3xn6darGR7TcJJshIx36k7QRoR-3z4dWMVBQ%3D%3D) ###### Follow us [![facebook](https://blog.visioncoachinginc.com/hs-fs/hubfs/VisionCoachinginc_June2025/Images/facebook.png?width=159&name=facebook.png "facebook")](https://www.facebook.com/VisionCoachingInc/) [![linkedin](https://blog.visioncoachinginc.com/hs-fs/hubfs/VisionCoachinginc_June2025/Images/linkedin.png?width=127&name=linkedin.png "linkedin")](https://ca.linkedin.com/company/vision-coaching-inc) [![1725374683twitter-x-logo](https://blog.visioncoachinginc.com/hs-fs/hubfs/VisionCoachinginc_June2025/Images/1725374683twitter-x-logo.png?width=1800&name=1725374683twitter-x-logo.png "1725374683twitter-x-logo")](https://twitter.com/dave_veale) © 2025 Vision Coaching Inc. 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